getbolla

Brand Guidelines

A fermentation monitor that knows when your kombucha is ready. Engineered in Italy.

v1.0 April 2026
01

Essence

GetBolla is a fermentation monitor. A physical sensor that sits in your brewing vessel, measures pH and temperature, and tells you exactly when your kombucha is ready.

The name comes from bolla — bubble in Italian. Carbonation is the sign of life in fermentation — every bubble is proof that transformation is happening.

Brand concept

Living Precision

We monitor a living process with technical precision, but never lose the warmth of what makes fermentation beautiful.

Alive

Organic, warm, breathing

Precise

Measured, confident, clear

Opinionated

Helpful, direct, not neutral

Crafted

Considered, intentional, Italian

02

Logo

The Mark

Three ascending bubbles — representing carbonation, transformation, and the rising quality of a well-monitored brew. The mark works on dark, light, and brand backgrounds.

Wordmark

getbolla
getbolla

Set in Fraunces SemiBold, always lowercase. The optical sizing and soft axis give the wordmark an organic, crafted feel.

Lockup

getbolla

Horizontal lockup. Mark and wordmark are vertically centered. The mark uses the brand amber; the wordmark uses the contextual foreground color.

Clear Space

x
x

Maintain a minimum clear space of x around the mark, where x equals the radius of the smallest bubble.

Don’t

Skew or distort

Low contrast

Add effects

Rotate the mark

03

Color

Ambra

Primary brand color. The warm amber of brewed kombucha.

Salvia

Secondary. Represents the living culture, freshness, readiness.

Pietra

Neutral scale. Warm-leaning for text, backgrounds, and borders.

Fermentation Stages

Semantic colors for brew status. Functional, not decorative.

04

Typography

Display

Aa

Fraunces

Variable · Optical sizing · 100–900

Headlines, wordmark, display text. An old-style variable font with optical sizing and a soft axis that gives warmth to precision.

Body

Aa

Outfit

Variable · 300–700

Body text, UI elements, descriptions. A geometric sans-serif that balances warmth and clarity. Highly readable at all sizes.

Mono

Aa

JetBrains Mono

400 · 500

Labels, data values, technical content, section markers. Adds precision and a technical edge when paired with the warmer display and body fonts.

Scale

Display

Living Precision

Heading 1

Fermentation, perfected

Heading 2

Know when it's ready

Heading 3

Real-time monitoring

Body Large

A sensor that sits in your brewing vessel, measuring pH and temperature continuously.

Body

Your kombucha tells you when it's ready. You just need to listen.

Small

Engineered in Italy. Built for home brewers.

Label

Fermentation stage

05

Voice

Opinionated, not neutral

GetBolla has a point of view. We don't say "the pH is 3.2" — we say "your kombucha is ready to bottle." We interpret data so the brewer doesn't have to.

Warm, not clinical

We're the knowledgeable friend in the kitchen, not a lab instrument. Conversational, empathetic, direct. Second person. Short sentences.

Italian first

Primary language is Italian. English as a secondary locale. The brand's origin is part of its identity — "Engineered in Italy" is a trust signal, not decoration.

Precise when it matters

Technical accuracy in sensor data, stage thresholds, and timing. Casual warmth in messaging and guidance. Know when to be exact and when to be human.

Do

“La tua kombucha sta fermentando bene.”

Direct, reassuring, personal

“Pronta da imbottigliare.”

Clear action, no jargon

“Troppo acida — ma non buttarla.”

Honest + helpful

Don’t

“The current pH level indicates optimal fermentation parameters.”

Clinical, impersonal

“Your brew might be ready, maybe check it?”

Hedge language, no confidence

“ERROR: pH below threshold value.”

Alarming, unhelpful

06

Iconography

Stroke

1.5px

Caps & Joins

Round

Grid

24 × 24

Corner radius

2px min

Examples

Temperature
Drop
Clock
Bell
Bubble
Check

Icons follow the outlined style with rounded terminals. Consistent 1.5px stroke weight ensures visual harmony across all sizes. At 16px and below, simplify paths and increase stroke weight to 2px for legibility.

07

Motion

Alive, not animated

Motion should feel organic — like bubbles rising, not mechanical transitions. Breathing, floating, easing into place.

Purposeful

Every animation communicates something. Entrance reveals hierarchy. Stage transitions show progress. Idle motion shows the system is alive.

Restrained

One well-orchestrated entrance beats ten scattered micro-interactions. Focus motion budget on high-impact moments.

Easing

Organic

cubic-bezier(0.16, 1, 0.3, 1)

Primary easing. Quick start, gentle settle. Used for entrances, reveals, layout shifts.

Bounce

cubic-bezier(0.34, 1.56, 0.64, 1)

Playful overshoot. Use sparingly for moments of delight — successful actions, celebrations.

Duration

150ms
Micro Hover states, toggles, small feedback
400ms
Normal Standard transitions, reveals, layout changes
600ms
Emphasis Section entrances, important state changes
1000ms
Dramatic Page load sequences, logo draw-on, hero reveals

Live Examples

Breathe

Idle state, system alive

Float

Gentle vertical drift

Hover

Micro feedback on interact